Hibiscus Linens is a lifestyle and textile studio rooted in the idea of making everyday life feel beautiful, thoughtful, and deeply personal.

Founded by Mariana Barran in 2015, the brand is known for heirloom-inspired linens, hand embroidery, patchwork details, and small-batch pieces that celebrate gathering, storytelling, and craftsmanship.

What makes Hibiscus Linens distinctive is the combination of:

• hand-finished details and embroidery-inspired design
• original artwork created in-house
• a collected, nostalgic aesthetic inspired by gardens, travel, heirlooms, and American entertaining
• products that feel both elegant and playful
• a strong emphasis on things made slowly and thoughtfully by hand

Beyond products, Hibiscus Linens has built a recognizable creative world around:

• embroidery workshops in over 34 cities
• curated makers markets like the Round Top Makers Market
• storytelling through textiles
• meaningful gifting like our Hand Embroidered Handkerchieves
• and creating objects that become part of family traditions and celebrations.

Rather than mass-produced decor, Hibiscus Linens focuses on pieces that feel collected over time, charming, artistic, tactile, and full of personality, designed to make people smile and make homes feel layered, warm, and lived in.